Zhangzhou, Fujian Province, is a vital hub for the bougainvillea industry in China, renowned for its rich varieties, extensive planting area, and robust market sales. With a planting area of 40,000 acres, Zhangzhou accounts for 70% of China's total bougainvillea production, making it the largest production and sales center in the country. Moreover, Zhangzhou's bougainvillea products are not only popular in the domestic market but also exported to international markets, including the Middle East, India, and Europe.
Rich Varieties
Zhangzhou boasts over 400 varieties of bougainvillea, the highest number among global production areas. These varieties include traditional ones like "Xiaoye Zi" and "Tong'an Red," as well as new cultivars such as "Green Cherry," "Picture," and "Flame." In recent years, Zhangzhou has further enriched the flower colors and forms of bougainvillea through unified naming and improved planting techniques, even achieving the effect of multiple colors on a single plant.
Strong Market Performance
Zhangzhou's bougainvillea industry generates annual sales of over 2.8 billion yuan, accounting for nearly 70% of the national market share. Its products are widely planted across China and exported to overseas markets. Thanks to its bright colors, abundant flowers, and long blooming period, Zhangzhou bougainvillea is highly favored by consumers.
Large-scale Planting and Industry Support
The main bougainvillea planting areas in Zhangzhou are located in Longhai District and Zhangpu County, forming several professional villages with annual output values of hundreds of millions of yuan. The region employs a planting model of "association + company + production base + farmers," promoting the large-scale and specialized development of the industry. Additionally, Zhangzhou has enhanced the added value of bougainvillea through large-scale landscaping and the application of "root-lifting" techniques.
Industry-Driving Effects
Zhangzhou's bougainvillea industry not only increases income for local farmers but also drives the development of related industries such as transportation, e-commerce, and tourism. Statistics show that more than 30,000 people are employed in the bougainvillea industry in Zhangzhou, with a total industry value of 2.8 billion yuan.
Conclusion
With its rich varieties, extensive planting scale, and strong market performance, Zhangzhou bougainvillea has become a benchmark in China's bougainvillea industry. It has brought significant economic benefits to Zhangzhou and has become a bright business card for the region.